Giving to Affirmations Makes Cents!

Buying Power
The buying power of the LGBT community was estimated to be $641 billion in 2006 and is expected to grow to $835 billion by 2011.

Brand Loyal and Aware
75% of gays and lesbians are likely to remain loyal to a brand they believe to be gay-friendly even when less friendly companies offer lower prices or are more convenient.

More Discretionary Income and Time
The LGBT community has up to 15% more discretionary income and time than their heterosexual counterparts.

Status, Brand Conscious
77% report to believe in indulging themselves and 79% are willing to pay a premium for quality products and services

Success Speaks for Itself
Almost 200 Fortune 500 brands advertise specifically to gay and lesbian audiences.

Sources:
Survey by Harris Interactive and Witeck-Combs Communications
Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers by Bob Witeck and Wes Combs

Sponsoring events at Affirmations is an effective way to show your support for and reach out to the the lesbian, gay, bisexual and transgender communities.

Affirmations' development staff will work together with you to create custom sponsorship packages that suit your marketing and advertising needs.  For more information about sponsoring any of our events, contact Leslie Thompson, CEO.  We offer the utmost visibility for businesses of all sizes during all of our annual fundraising events, as outlined in our sponsorship opportunities below.


AIDS Walk Detroit

AIDS Walk Detroit attracts more than 6,000 walkers to raise vital resources to support the estimated 16,200 people living with HIV in Southeastern Michigan.  Funds raised by Team Affirmations is utilized directly by Affirmations.  In 2007 and 2008, Team Affirmations was ranked number one among all teams for AIDS Walk Detroit, raising more than $25,000 to support the organization’s HIV prevention programs and services. Download our complete sponsorship packet here.

Big Bash

Voted best LGBT fundraising event two years in a row, the Big Bash is Affirmations' annual gala event featuring a creative theme and unique venue.  Each year, 500 people gather to celebrate Affirmations and enjoy a night out on the town.  The night's proceeds total more than $100,000 toward Affirmations' annual budget.   Download our complete sponsorship packet here.