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Giving to Affirmations Makes Cents!

Buying Power
The buying power of the LGBT community was estimated to be $641 billion in 2006 and is expected to grow to $835 billion by 2011.

Brand Loyalty and Awareness
75% of gays and lesbians are likely to remain loyal to a brand they believe to be gay-friendly, even when less friendly companies offer lower prices or are more convenient.

More Discretionary Income and Time
The LGBT community has up to 15% more discretionary income and time than their heterosexual counterparts.

Status, Brand Conscious
77% report to believe in indulging themselves and 79% are willing to pay a premium for quality products and services.

Success Speaks for Itself
Almost 200 Fortune 500 brands advertise specifically to gay and lesbian audiences.

Sources:Survey by Harris Interactive and Witeck-Combs Communications

Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers by Bob Witeck and Wes Combs

Sponsor an Event

Sponsoring events at Affirmations is an effective way to show your support for, while reaching out to, the lesbian, gay, bisexual and transgender communities.

Affirmations' sponsorship staff will work together with you to create custom sponsorship packages that suit your marketing and advertising needs. In addition, Affirmations is always looking for in - kind donation partnerships as a way to support every kind of company or organization. We offer the utmost visibility for businesses of all sizes during any of our events.

This year, Affirmations is excited to announce events, both large and small, to accommodate the changing LGBT community.

Major Annual Events:

Spring Bash
Affirmations' largest annual black tie fundraising event. The Spring Bash is known for taking place in different locations, while incorporating a different theme and atmosphere every year.

Midwest LGBT Job Expo
Affirmations hosted the first ever LGBT Job Expo in Michigan. Over 20 companies from the Midwest region participated in the event including General Motors, Chrysler, Metlife, Blue Cross Blue Shield of Michigan and more.

AIDS Walk
Every year, Affirmations has a team of committed and enthusiastic walkers involved with AIDS Walk Detroit, that helps raise over $13,000 to support Affirmations' HIV/AIDS prevention and education programs and services.

Fall Bash
The first ever Fall Bash was held to help fund The Bully Button Initiative. The Initiative is designed to allow children and parents report bullying incidences as they happen, by clicking on a bully button that will be found on every LGBT Community Center website in Michigan.


For more information about sponsorship opportunities, up - coming events, and in - kind donation partnerships, contact Megh Hollowell, Program and Development Manager, at 248-398-7105.




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